Strategic Retail Solutions LLC, founded in 2006, is a leading retail merchandising company that provides retail solutions to manufacturers and retailers in all 50 states.  SRS retail merchandisers made over 150,000 retail merchandising calls in 2010.

Our 5,000 field based retail specialists assist the consumer packaged goods industry by providing merchandisers to complete merchandising projects in virtually all retail oulets including grocery, mass, drug, convenience, and specialty.

Our Management Team

  • Steve Custenborder


    Steve is a 30 year veteran of the CPG industry.  Steve spent 20 years with Kraft Foods in multiple sales and marketing positions.  He worked with multiple retailers including Walmart, Safeway, Ahold among others.  His last position with Kraft was Customer Vice President responsible for The Kroger Company.  After leaving Kraft Steve had several senior executive rolls with Bonne Bell as well as others within the retail services industry.  In 2006 Steve and his wife Mary founded SRS in Cleveland Ohio.

    Steve is a graduate of The Ohio State University with a BS in Business Administration and an MBA from Case Western Reserve University.  Steve is a member of the Board of Directors of R.W. Sidley, Inc. and a current member of NARMS.  Steve resides in Cincinnati with his wife Mary and their four children.

  • Donna Brockway

    Vice President, Operations

    Donna Brockway has over 20 years experience in the CPG/MSO industry, working with some of the top Fortune 100 and 500 companies.   She has held senior executive positions in field operations, business development and account management.  Donna has worked extensively with major retailers – Walmart, Target, Kroger, Safeway, CVS, Walgreens, Dollar General, Pantry, among others.  She has worked with many of the industry’s top brand marketers – P&G, Kraft, Nestle, Revlon, Disney, AT&T, Hallmark, among others.

    Donna has extensive management experience in merchandising, in-store events, high volume projects, installations and logistics.  She is an active member of NARMS and Network of Executive Women.  Originally from Canada, Donna is a graduate of the University of Toronto, and now resides in Cincinnati OH with her husband Craig.

  • Ted Burt

    Vice President, Sales

    Ted Burt’s career spans over 34 years in the CPG industry with Oscar Mayer and Kraft Foods.  Ted held a variety of sales management positions in 8 major markets servicing the top 25 national  accounts during his career.  He was Midwest Regional Sales Manager with Oscar Mayer and later Director of National Accounts with Kraft Foods.  Over his five years in National Accounts, Kraft was honored as Vendor of the Year five times.  Ted was a key member of Vendor Advisory committees with both Supervalu and IGA.  He left Kraft in 2002 and formed a sales brokerage company representing many startup products at the national account level.

    Ted became Vice President of Sales with Strategic Retail Solutions in 2006. His experience and leadership has led to expansion of Strategic Retail Solutions’ business volume and customer base.  A graduate of Villanova University, Ted and his wife Ginny, an Registered Nurse and Stephen Minister reside in Naperville, IL.